Who We Are

In short, we’re the beginning-to-end marketing team & hype gals that you have on hand to help you dream up & realize all your wildest business goals.

We leverage our years of marketing knowledge, industry experience, and continued education on social media marketing trends to create content that doesn’t just look impressive but actually gets you results.

We know that you’re busy and executing a social media strategy is the last thing you want to do most days – which is why we jump at the opportunity to take that task off your plate because telling your story + supporting your mission is the work we live for!

 Meet the Founder

Hi, I’m Amber — founder + lead strategist of Salt & Light Social Media and Midwest-lovin’ gal born & raised right here in Milwaukee. I’ve been working in the marketing & content space for 8+ years at every level. Whether it’s been in freelance positions, working with small startup teams, or within global organizations such as ESPN and USTA, I’ve had the opportunity to execute countless strategies to leverage social media to tell stories, create meaningful connections, and generate real, bottom-line growth and impact.

I really didn’t step into this career knowing that social media + content marketing were going to become something that lights me up so much; I simply knew I had a passion to tell stories, followed that passion & soon discovered that I was able to shine in roles where I could introduce innovative, creative ideas in both visual and written content to grow the channels that I was working with and generate massive growth for my clients or employers’ organizations.

So that’s where this business comes in – I realized I loved what I was doing, I was good at it, and I wanted to do it more in a way that could help even more businesses grow. So in 2020, this company was founded out of that passion for helping small, women-led businesses expand their impact on the world + tell their stories on their terms. And now I have the privilege of doing it alongside other women that I’ve grown to love so dearly!


The Gang’s All Here

Our small-but-mighty team is connected by a few main core values (besides our Midwestern roots and deep affection for coffee):

  • People come first; we operate from a human-first perspective & value authenticity + connection in the online space.
  • ‘Cookie-cutter’ isn’t in our vocabulary; we take the time to get to know you and your business on a deep level so we can create an authentic, personalized social media strategy.
  • With us, it is personal. We will always celebrate your wins as much as we celebrate our own.
  • We love creativity and innovation, and continually strive to push the envelope on how we can create content that stands out among the scroll & gets people to talk about it offline.

Amber – CEO & Lead Social Media Strategist

Moriah – Social Media Manager & Creative Director

Rachel – Graphic Designer

Angela – Marketing Coordinator

Morgan – Copywriter

Annie – Chief Barketing Officer

Where You Come Into The Story

We develop and execute kickass digital marketing strategies for innovative brands that want to have more fun with their social media, cultivate personal connections with their audiences, and make their social media a core business driver—not an afterthought.


If you…

  • Value serving your clients well over making a quick buck
  • Believe there’s more to life than work
  • See social media as a place for connections, not just transactions
  • Enjoy talking about travel, coffee, or dogs
  • Get a kick out of a good meme or pop culture reference


…then we’re bound to have a good time.


Ready to party with us? Check out our services or head straight to our contact form if you already know what you need!