Social media content that actually gets you results

Social Media Management | Content Planning | Strategy Consulting

When it comes to growing your business, one size does not fit all. Your needs, bandwidth, budget, and goals are unique and deserve to be treated accordingly. But no matter what, you deserve to feel confident in your brand and your marketing. At Salt & Light, we want you to feel empowered, informed, and inspired while helping you build strong connections, improve brand recognition, and achieve your goals.

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Complete Social Media Management

Investment – starts at $1450/month

For the business owner or marketing director with a full plate who’s ready for a team to fully handle their digital marketing

We know that running a social media presence can feel like a full-time job on top of the business you already run. The Salt & Light team is here to handle your social media strategy, content creation, and execution. We’ll help you increase brand awareness, get more inquiries, and establish yourself as a leader in your industry while you focus on doing what you do best: serving your clients.

A done-for-you package that includes:

  • Social Strategy + Content Planning
  • Content Creation & Scheduling
  • Community Management
  • Quarterly Branding Photography
  • Analytics Reporting
  • A Full Marketing Team In Your Back Pocket
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  • Strategy, creation & execution of organic posts to 2-3 social media platforms 3-5x/week (post frequency depends on the scope of work)
    • Includes copywriting, graphic design, image sourcing, video editing, hashtags + scheduling
  • Original posts to Instagram + Facebook Stories
  • Daily internal community management & external outreach
  • Quarterly content days with in-house photo + video team
  • Monthly analytics tracking + reporting
  • Monthly check-in meeting and regular communication throughout the week


  • Blog creation & management – starts at $250/month
  • Email marketing – starts at $175/month
  • Pinterest or YouTube management – starts at $300/month
  • Ads creation & management – rates vary; contact to inquire


All you need to do is fill out a contact form—we’ll be in touch within 48 hours to set up a call and see if we’re a good fit for each other!


Content Strategy + Planning

Investment – $450 (one time payment)

For the business owner who is able to create their own content but needs help knowing what to post & when to post it

Know you need help with social media but not ready to hire a full-time social media manager? That’s where we come in. Get 2 strategy calls with Amber (our founder + lead social media strategist), 30 days of fully planned out content with caption prompts for your feed and stories, hashtag sets, and a lead generation plan to generate sales. Together, we’ll collaboratively create a launchpad for your social media success!

Once you fill out the contact form, we’ll contact you within 48 hours to see if we’re a good fit for each other. Then, world domination the collaborative process begins.

A done-for-you package that includes:



1-on-1 Social Media Strategy Calls

Investment – $125 for one call or $300 for a bundle of 3 calls.

For the DIYer in need of some strategy and a customized social media marketing plan 

A 60-minute ‘power hour’ call with our founder + lead social media strategist, Amber Gerdes, to discuss whatever your social media needs are. Whether it be reaching your target audience, building a content strategy, making sales on social media, or learning the ins and outs of the platform—we’ll create a plan and get to work together.

Corporate consulting also available – inquire for rates.

You in? Just schedule your call and we’ll get started!

The Process

Here’s what you can expect

1. Fill out our contact form.

This part’s easy—we just want to get an idea of who you are and what you need so we can start a no-pressure conversation and adequately prepare for our partnership.

2. Hear from our team within 48 hours.

We value your time, so we’ll reach out to you as quickly as we can to get the ball rolling on any projects or questions you have.

3. Get on a discovery call so we can get to know each other.

This call is hugely important. We’ll talk, get to know each other, and have a good time (and you’ll probably see my dog sleeping in the background). But this time isn’t just for small talk – it’s when we discuss your business and marketing goals to determine whether or not our values and visions work together. The more we’re on the same page, the better our collaboration will be!

4. Receive custom marketing proposal.

After the call, we’ll put together a custom proposal with potential goals, a marketing plan, and a scope of work. You can take this time to evaluate, review the proposal, and determine whether the plan is aligned with your vision.

5. Book + onboard!

When you decide to move forward with our partnership, we’ll send over a contract and schedule your onboarding call so we can start crafting your content marketing strategy and making moves together to reach your goals!

Wonderful Words From Even Better People

“This girl is worth her weight in gold! She helped me get a clear vision for my social media presence and gave me a ton of tools to move in the right direction!”

Michelle M.
Art and Soul Ministries

“Amber is thorough and has tons of tips and tricks on how to stay on top of creating content. I definitely recommend coming to her with any questions you may have!”

Rachel W.
Magical Sisters Design Co.

“My biggest shoutout goes to Amber with Salt & Light Social Media for helping me define my vision for W&R, build confidence on social media, and for believing in my little business.”

Brittney C.
Wren and Raven Botanicals

The difference between Amber and others we’ve worked with is that Amber has an amazing ability to extract (boring) technical and industry-specific knowledge from our team, identify important points and trends, and effectively communicate it to our audience in an engaging way.”

David P.
Cential Consulting